I spent over 10 years on the client side of creative agencies, translating briefs, managing KPIs, and quietly envying the designers. Eventually, I decided if you can't beat them, join them — so I crossed over to the colourful side and retrained as a graphic designer at Shillington. Now I use my background in strategy and marketing to create design that doesn’t just look good, but works hard (and occasionally cracks a smile).

With a parallel career in interior design — running my own studio and concept store — I’ve always had a love for spaces, objects, and brands that feel intentional. I’m most excited by branding and packaging: the fonts, the colours, the tiny details that make you pick one product over another (yes, I’ve bought things for the label — haven’t we all?). My design ethos is simple: be authentic, stay curious, and never underestimate the power of a well-placed pun.